When Prince declared in 2012 that “the internet is over,”
many assumed that he’d finally gone completely around the bend. But this week The New York Times reported that the
purple prognosticator may have been on to something after all. “The web…,” the
story grimly notes, “is in decline.”
This comes as no surprise to users who have long preferred
online apps, which load faster and are often easier to navigate and read.
More surprising may be the article’s assertion that web
banners are on the way out. Those ubiquitous in-your-face ads, industry experts
now admit, just don’t work. According to the NYT, they’re “one of the most
misguided and destructive technologies of the Internet age.”
