Wednesday, September 24, 2014

The Message in Seattle: You're Okay


This week at Seattle’s Delridge Playfield, hundreds of grade school children chased soccer balls around an acre of synthetic turf – perhaps the first generation in a century who have never seen signs reading “No Dogs Allowed” and “Don’t Litter.”

Public messaging in Seattle is based on the assumption of your inherent goodness. It’s centered on the concept that, when treated with respect, we rise to the occasion and do the right thing.

The assumption is that we already know that dogs are not allowed on the playing field (though fine most other places), so why mention it at all? And the only moral decision around refuse is which bin to use. Rather than scold, the messaging informs, as with this helpful wording spotted on a public garbage can:
Please be aware!
The contents of this trash can
go to a
LANDFILL

At Delridge Playfield, the only sign needed is one that addresses a relatively new issue, one that needs clarification for young and old alike:
NO
SUNFLOWER
SEEDS
ON FIELD

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